Clean Cause
Social Design Campaign Demo - 2025
With performance in mind, I was tasked with creating a digital campaign to promote Clean Cause’s new Non-Carbonated Organic Yerba Mate. I designed a cohesive multi-platform rollout—including a Facebook carousel ad, email announcement, and Pinterest pin—targeted at health-conscious, trend-aware consumers. The campaign emphasized clarity, product benefits, and visual consistency, while tailoring each asset to its respective platform to maximize engagement and conversion.
Role
Graphic Designer
Challenge
Create a cohesive, performance-oriented mini-campaign to promote Clean Cause’s new Non-Carbonated Organic Yerba Mate across multiple digital channels, each tailored to a different user experience—while maintaining brand integrity and visual consistency across platforms.
Solution
Developed a unified creative system including a Facebook carousel, email announcement, and Pinterest pin—each optimized for platform-specific behavior and engagement. Focused on clean visual hierarchy, bold product storytelling, and strategic messaging to resonate with health-conscious, trend-aware audiences while reinforcing Clean Cause’s core brand identity.
Skills
Performance Social Design
Motion Design
Pinterest Pin
Pinterest is a visual discovery platform, so I leaned into bold typography and clean product imagery with captivating movement. I designed it to be sharable, scroll-stopping, and focused on aesthetic clarity while maintaining brand tone.
Facebook Carousel Design
The carousel tells a clear 4-step story: curiosity, product benefits, lifestyle relevance, and a call to action. Each slide uses a unified layout system and bold typography, but varies slightly in tone and focus to maintain visual interest.
Email Anouncement
The email prioritizes clarity and conversion. The visual hierarchy emphasizes the product first, then the key benefits, with a strong call to action that’s visually distinct. I also designed it to be responsive and easy to read on mobile.